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Passion and proficiency run in his veins.
With a brain that’s always buzzing, Sofiane has a restless ambition to create inspiring work.
For the last decade he has built and revitalized brands for leading firms such as LG, Pepsi, HP, PPG and Lagardère Sports, turning creative visions into market-ready ventures.
Originally used to identify an organization, a family or a nation,
an emblem is now a way for companies to represent their products, services or events.
Known also as logo and created from powerful storytelling,
it is the key element of a memorable brand identity and a successful marketing strategy.