DDS / DELIVERY SERVICES
DEAN'S DELIVERY SERVICES / Identity
Brand identity design for DDS, a delivery company located in Chicago. One of the main tasks of the identity development was to highlight the company in the eyes of the customer as a modern and professional partner, who provides fast and efficient delivery services. The tagline as well as the yellow tone selected reinforce this idea of dynamism. The logo represented by a fast delivery van also alludes to the American flag.