DDS / DELIVERY SERVICES

DEAN'S DELIVERY SERVICES / Identity

Brand identity design for DDS, a delivery company based in Chicago. One of the main tasks in developing the identity was to present the company to customers as a modern and professional partner that offers fast and efficient delivery services. The tagline and the chosen shade of yellow reinforce this idea of dynamism. The logo, represented by a fast delivery van, also alludes to the American flag.

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