PLAER ENERGY DRINK
PLAER - BLITZ / Brand Identity & Packaging
Plaer is a soft drinks brand that began with a range of five flavoured energy drinks. Its brand identity, composed of bright and dynamic colors, is designed to meet a young audience. The logo uses the letter "e" to express both the ideas of energy and e-Sports which is the main target market. On the other hand, Blitz takes its name from a German word which means lightning. Dedicated to U.S football fans consumer base, the packaging resembles batteries to convey the idea of power and energy.