Get to know the client’s business.
Every successful collaboration starts with a conversation. Also called a Brief, this first step will usually be delivered to you through a phone call, a Visio-conference or simply over a coffee. Our goal will be to collect as much relevant information as possible to identify your project, your goals and your needs. We also get to know your history, industry, audience and your competitors.
Every designer has a different approach, but most would agree that developing a brand strategy is a must, and we can help you with that.
Establish the visual direction of your project.
Moodboards are the most powerful tools to determine anything and everything that will define your brand and communicate your brand identity.
Gathering elements such as shapes, colors, typography and even music or animation ideas, they’re the perfect way to make important decisions about a project before starting the actual design.
Create logo concepts.
We can surely consider the Logo as the central piece of the brand identity. It is the most impactful element because of its ability to communicate ownership, quality, and values. It’s imprinted on your products, your business card, website, social media, and most importantly, in the minds of your clients.
It is likely to be one of the first interactions people have with your company and it’s your opportunity to make a solid first impression.
This step is a real visual exploration and sketching by hand gives an immediacy of artistic expression.
Select best concepts & execute them digitally.
This step is all about translating the sketches into digital form and then further testing viability of each concept. It is time now to work on the other elements that will make the brand identity complete: Colour palette ( a clear colour palette can help increase the recognition of your brand by 80%), fonts selection and brand elements such as patterns, icons, illustrations and imagery.
Export files & create a style guide.
It’s time to deliver the brand identity package including logo artwork and a style guide that describes on how to use your logo. (Including basic variations of the logo, such as full color, black, white and monochrome.)
The guide also specify on other brand identity elements such as: color palette, typography system, photography style, perhaps illustrations, animations and other elements. Files are exported for different use both in print and digital (vector & raster) e.g. AI, ESP, PNG, JPG etc.
6. Apply it
Unlock the full power of your Brand!
Now that we’ve designed all those beautiful elements of your brand, the next step is to apply them and share it to the world!
Apply your branding everywhere that it needs to be communicated, like your social media, website, email marketing or product packaging.