{"id":31593,"date":"2026-02-20T10:02:18","date_gmt":"2026-02-20T10:02:18","guid":{"rendered":"https:\/\/ya2.design\/?page_id=31593"},"modified":"2026-03-28T19:10:29","modified_gmt":"2026-03-28T19:10:29","slug":"methode","status":"publish","type":"page","link":"https:\/\/ya2.design\/en\/methode\/","title":{"rendered":"M\u00e9thode"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"31593\" class=\"elementor elementor-31593\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdd1677 e-con-full e-flex e-con e-parent\" data-id=\"bdd1677\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b3b7aab e-flex e-con-boxed e-con e-child\" data-id=\"b3b7aab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9e27509 e-con-full e-flex e-con e-child\" data-id=\"9e27509\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecbb01b elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"ecbb01b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/04\/glass-cards.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efc3fe5 e-con-full e-flex e-con e-child\" data-id=\"efc3fe5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea7a43 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7ea7a43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Avant l\u2019image, <br>il y a <br>le positionnement.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9d189 elementor-widget elementor-widget-heading\" data-id=\"fb9d189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Premium Shift\u2122<\/b> structure la mont\u00e9e en gamme<br>\net aligne perception, territoire et pricing.<br><br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d413fc e-flex e-con-boxed e-con e-child\" data-id=\"4d413fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-850509e e-flex e-con-boxed e-con e-child\" data-id=\"850509e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-555878d e-con-full e-flex e-con e-child\" data-id=\"555878d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-182230e elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"182230e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Clarifier &amp; d\u00e9cider<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48a5f20 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"48a5f20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La mont\u00e9e en gamme exige de la lucidit\u00e9.<br><br>\n\nIdentifier l\u2019\u00e9cart entre valeur r\u00e9elle et statut per\u00e7u.<br>\nComprendre la concurrence.<br>\nD\u00e9finir un plafond premium cr\u00e9dible.<br><br>\n\nSans d\u00e9cision claire,<br>\naucune mont\u00e9e en gamme n\u2019est l\u00e9gitime.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba7fda2 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"ba7fda2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2419\" height=\"2560\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/09\/25-Logo-scaled.jpg\" class=\"attachment-full size-full wp-image-17642\" alt=\"\" srcset=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/09\/25-Logo-scaled.jpg 2419w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/09\/25-Logo-283x300.jpg 283w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/09\/25-Logo-968x1024.jpg 968w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/09\/25-Logo-768x813.jpg 768w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/09\/25-Logo-1451x1536.jpg 1451w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/09\/25-Logo-1935x2048.jpg 1935w\" sizes=\"(max-width: 2419px) 100vw, 2419px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0833395 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-video\" data-id=\"0833395\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;start&quot;:0.1,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/12\/People-Hands.webm#t=0.1\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a64b48b elementor-widget-mobile__width-auto elementor-widget elementor-widget-html\" data-id=\"a64b48b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n    \/* D\u00c9FINITION DE L'ANIMATION DE REBOND *\/\r\n    @keyframes bounceDown {\r\n        0%, 20%, 50%, 80%, 100% {\r\n            transform: translateY(0);\r\n        }\r\n        40% {\r\n            transform: translateY(20px);\r\n        }\r\n        60% {\r\n            transform: translateY(10px);\r\n        }\r\n    }\r\n\r\n    \/* Styles du conteneur (pour la marge et le centrage) *\/\r\n    .arrow-wrapper {\r\n        width: 100px; \r\n        margin: 20px auto 0; \r\n        text-align: center; \r\n        padding: 0;\r\n    }\r\n\r\n    \/* Styles de la fl\u00e8che - (la classe 'bouncing-arrow' g\u00e8re le style et l'animation) *\/\r\n    .bouncing-arrow {\r\n        font-family: 'Space Grotesk', sans-serif;\r\n        font-weight: 300;\r\n        font-size: 80px;\r\n        color: #92FF84;\r\n        cursor: pointer;\r\n        display: block; \r\n        margin: 0 auto; \r\n        animation: bounceDown 2s ease-in-out infinite;\r\n    }\r\n<\/style>\r\n\r\n<div class=\"arrow-wrapper\">\r\n    <div class=\"bouncing-arrow js-scroll-arrow\">\r\n        \u2193\r\n    <\/div>\r\n<\/div>\r\n\r\n<script>\r\n    document.addEventListener('DOMContentLoaded', function() {\r\n        \/\/ CORRECTION CL\u00c9 : Utiliser querySelectorAll pour obtenir TOUTES les fl\u00e8ches avec la classe.\r\n        const arrows = document.querySelectorAll('.js-scroll-arrow');\r\n        \r\n        const scrollAmount = 400; \/\/ D\u00e9filement de 400px\r\n\r\n        \/\/ Boucler sur chaque fl\u00e8che trouv\u00e9e et ajouter l'\u00e9v\u00e9nement 'click' \u00e0 chacune.\r\n        arrows.forEach(arrow => {\r\n            arrow.addEventListener('click', function() {\r\n                window.scrollBy({\r\n                    top: scrollAmount, \r\n                    behavior: 'smooth' \r\n                });\r\n            });\r\n        });\r\n    });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f571990 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"f571990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cette phase comprend :<br><br>\n\n\u2013 Ateliers de cadrage pour d\u00e9cider position, cat\u00e9gorie et priorit\u00e9s.<br>\n\u2013 Analyse concurrentielle et cartographie de perception.<br>\n\u2013 D\u00e9finition du territoire premium et du plafond de prix acceptable par le march\u00e9.<br><br>\n\nLivrable :<br>\nDiagnostic strat\u00e9gique.<br>\nPlafond premium.<br>\nAxes de repositionnement.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef65a2a elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image-carousel\" data-id=\"ef65a2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:500,&quot;effect&quot;:&quot;fade&quot;,&quot;speed&quot;:40,&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Blitz-sketch.webp\" alt=\"Blitz-sketch\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Autohaus-sketch.webp\" alt=\"Autohaus-sketch\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Vol-sketch.webp\" alt=\"Vol-sketch\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-804f7a7 elementor-widget elementor-widget-image\" data-id=\"804f7a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/05\/Blitz-Moodboard-scaled.jpg\" class=\"attachment-full size-full wp-image-8435\" alt=\"\" srcset=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/05\/Blitz-Moodboard-scaled.jpg 2560w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/05\/Blitz-Moodboard-300x200.jpg 300w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/05\/Blitz-Moodboard-1024x683.jpg 1024w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/05\/Blitz-Moodboard-768x512.jpg 768w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/05\/Blitz-Moodboard-1536x1024.jpg 1536w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/05\/Blitz-Moodboard-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1a9415 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"c1a9415\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc6f6 elementor-widget elementor-widget-video\" data-id=\"e2bc6f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;start&quot;:0.1,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/12\/People-Hands.webm#t=0.1\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19b6f87 elementor-widget elementor-widget-image\" data-id=\"19b6f87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2419\" height=\"2560\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/09\/25-Logo-scaled.jpg\" class=\"attachment-full size-full wp-image-17642\" alt=\"\" srcset=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/09\/25-Logo-scaled.jpg 2419w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/09\/25-Logo-283x300.jpg 283w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/09\/25-Logo-968x1024.jpg 968w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/09\/25-Logo-768x813.jpg 768w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/09\/25-Logo-1451x1536.jpg 1451w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/09\/25-Logo-1935x2048.jpg 1935w\" sizes=\"(max-width: 2419px) 100vw, 2419px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b44670 elementor-widget elementor-widget-image-carousel\" data-id=\"8b44670\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:500,&quot;effect&quot;:&quot;fade&quot;,&quot;speed&quot;:40,&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Blitz-sketch.webp\" alt=\"Blitz-sketch\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Autohaus-sketch.webp\" alt=\"Autohaus-sketch\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Vol-sketch.webp\" alt=\"Vol-sketch\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e14cd7 e-con-full e-flex e-con e-child\" data-id=\"6e14cd7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2a12b16 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"2a12b16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0301553 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"0301553\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1624\" height=\"1080\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/04\/Blitz-Guidelines.jpg\" class=\"attachment-full size-full wp-image-7633\" alt=\"\" srcset=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/04\/Blitz-Guidelines.jpg 1624w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/04\/Blitz-Guidelines-300x200.jpg 300w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/04\/Blitz-Guidelines-1024x681.jpg 1024w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/04\/Blitz-Guidelines-768x511.jpg 768w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/04\/Blitz-Guidelines-1536x1021.jpg 1536w\" sizes=\"(max-width: 1624px) 100vw, 1624px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc10837 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"fc10837\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2536\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Gift-Box-Blitz.webp\" class=\"attachment-full size-full wp-image-33839\" alt=\"\" srcset=\"https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Gift-Box-Blitz.webp 2560w, https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Gift-Box-Blitz-300x297.webp 300w, https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Gift-Box-Blitz-1024x1014.webp 1024w, https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Gift-Box-Blitz-150x150.webp 150w, https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Gift-Box-Blitz-768x761.webp 768w, https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Gift-Box-Blitz-1536x1522.webp 1536w, https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Gift-Box-Blitz-2048x2029.webp 2048w, https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Gift-Box-Blitz-12x12.webp 12w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cde0474 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"cde0474\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1703\" height=\"2560\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/08\/Logofolio-Tayla-Bottle-3-scaled.jpg\" class=\"attachment-full size-full wp-image-15211\" alt=\"\" srcset=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/08\/Logofolio-Tayla-Bottle-3-scaled.jpg 1703w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/08\/Logofolio-Tayla-Bottle-3-200x300.jpg 200w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/08\/Logofolio-Tayla-Bottle-3-681x1024.jpg 681w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/08\/Logofolio-Tayla-Bottle-3-768x1155.jpg 768w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/08\/Logofolio-Tayla-Bottle-3-1022x1536.jpg 1022w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/08\/Logofolio-Tayla-Bottle-3-1362x2048.jpg 1362w\" sizes=\"(max-width: 1703px) 100vw, 1703px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5fabbe e-con-full e-flex e-con e-child\" data-id=\"d5fabbe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef84ff1 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ef84ff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Traduire &amp; d\u00e9ployer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db76287 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"db76287\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le design mat\u00e9rialise une d\u00e9cision strat\u00e9gique.<br>\nIl ne la remplace pas.<br><br>\n\nChaque choix visuel doit soutenir le prix.<br>\nChaque point de contact doit renforcer la cr\u00e9dibilit\u00e9.<br><br>\n\nL\u2019image suit la position.<br>\nJamais l\u2019inverse.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3ed44b elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"c3ed44b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1624\" height=\"1080\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/04\/Blitz-Guidelines.jpg\" class=\"attachment-full size-full wp-image-7633\" alt=\"\" srcset=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/04\/Blitz-Guidelines.jpg 1624w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/04\/Blitz-Guidelines-300x200.jpg 300w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/04\/Blitz-Guidelines-1024x681.jpg 1024w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/04\/Blitz-Guidelines-768x511.jpg 768w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/04\/Blitz-Guidelines-1536x1021.jpg 1536w\" sizes=\"(max-width: 1624px) 100vw, 1624px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f781e50 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"f781e50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2536\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Gift-Box-Blitz.webp\" class=\"attachment-full size-full wp-image-33839\" alt=\"\" srcset=\"https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Gift-Box-Blitz.webp 2560w, https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Gift-Box-Blitz-300x297.webp 300w, https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Gift-Box-Blitz-1024x1014.webp 1024w, https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Gift-Box-Blitz-150x150.webp 150w, https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Gift-Box-Blitz-768x761.webp 768w, https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Gift-Box-Blitz-1536x1522.webp 1536w, https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Gift-Box-Blitz-2048x2029.webp 2048w, https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Gift-Box-Blitz-12x12.webp 12w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c30d24 elementor-widget-mobile__width-auto elementor-hidden-desktop elementor-widget elementor-widget-html\" data-id=\"7c30d24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n    \/* D\u00c9FINITION DE L'ANIMATION DE REBOND *\/\r\n    @keyframes bounceDown {\r\n        0%, 20%, 50%, 80%, 100% {\r\n            transform: translateY(0);\r\n        }\r\n        40% {\r\n            transform: translateY(20px);\r\n        }\r\n        60% {\r\n            transform: translateY(10px);\r\n        }\r\n    }\r\n\r\n    \/* Styles du conteneur (pour la marge et le centrage) *\/\r\n    .arrow-wrapper {\r\n        width: 100px; \r\n        margin: 20px auto 0; \r\n        text-align: center; \r\n        padding: 0;\r\n    }\r\n\r\n    \/* Styles de la fl\u00e8che - (la classe 'bouncing-arrow' g\u00e8re le style et l'animation) *\/\r\n    .bouncing-arrow {\r\n        font-family: 'Space Grotesk', sans-serif;\r\n        font-weight: 300;\r\n        font-size: 80px;\r\n        color: #92FF84;\r\n        cursor: pointer;\r\n        display: block; \r\n        margin: 0 auto; \r\n        animation: bounceDown 2s ease-in-out infinite;\r\n    }\r\n<\/style>\r\n\r\n<div class=\"arrow-wrapper\">\r\n    <div class=\"bouncing-arrow js-scroll-arrow\">\r\n        \u2193\r\n    <\/div>\r\n<\/div>\r\n\r\n<script>\r\n    document.addEventListener('DOMContentLoaded', function() {\r\n        \/\/ CORRECTION CL\u00c9 : Utiliser querySelectorAll pour obtenir TOUTES les fl\u00e8ches avec la classe.\r\n        const arrows = document.querySelectorAll('.js-scroll-arrow');\r\n        \r\n        const scrollAmount = 400; \/\/ D\u00e9filement de 400px\r\n\r\n        \/\/ Boucler sur chaque fl\u00e8che trouv\u00e9e et ajouter l'\u00e9v\u00e9nement 'click' \u00e0 chacune.\r\n        arrows.forEach(arrow => {\r\n            arrow.addEventListener('click', function() {\r\n                window.scrollBy({\r\n                    top: scrollAmount, \r\n                    behavior: 'smooth' \r\n                });\r\n            });\r\n        });\r\n    });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f65c86 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-hidden-desktop elementor-widget elementor-widget-heading\" data-id=\"9f65c86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cette phase comprend :<br><br>\n\n\u2013 Cr\u00e9ation d\u2019un syst\u00e8me de marque structur\u00e9.<br>\n\u2013 D\u00e9finition des codes premium.<br>\n\u2013 D\u00e9ploiement prioritaire sur les supports cl\u00e9s.<br><br>\n\nLivrable :<br>\nSyst\u00e8me de marque.<br>\nGuidelines.<br>\nCadre d\u2019\u00e9volution.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcbdf13 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"fcbdf13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1703\" height=\"2560\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/08\/Logofolio-Tayla-Bottle-3-scaled.jpg\" class=\"attachment-full size-full wp-image-15211\" alt=\"\" srcset=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/08\/Logofolio-Tayla-Bottle-3-scaled.jpg 1703w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/08\/Logofolio-Tayla-Bottle-3-200x300.jpg 200w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/08\/Logofolio-Tayla-Bottle-3-681x1024.jpg 681w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/08\/Logofolio-Tayla-Bottle-3-768x1155.jpg 768w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/08\/Logofolio-Tayla-Bottle-3-1022x1536.jpg 1022w, https:\/\/ya2.design\/wp-content\/uploads\/2025\/08\/Logofolio-Tayla-Bottle-3-1362x2048.jpg 1362w\" sizes=\"(max-width: 1703px) 100vw, 1703px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51893ff elementor-widget-mobile__width-auto elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"51893ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n    \/* D\u00c9FINITION DE L'ANIMATION DE REBOND *\/\r\n    @keyframes bounceDown {\r\n        0%, 20%, 50%, 80%, 100% {\r\n            transform: translateY(0);\r\n        }\r\n        40% {\r\n            transform: translateY(20px);\r\n        }\r\n        60% {\r\n            transform: translateY(10px);\r\n        }\r\n    }\r\n\r\n    \/* Styles du conteneur (pour la marge et le centrage) *\/\r\n    .arrow-wrapper {\r\n        width: 100px; \r\n        margin: 20px auto 0; \r\n        text-align: center; \r\n        padding: 0;\r\n    }\r\n\r\n    \/* Styles de la fl\u00e8che - (la classe 'bouncing-arrow' g\u00e8re le style et l'animation) *\/\r\n    .bouncing-arrow {\r\n        font-family: 'Space Grotesk', sans-serif;\r\n        font-weight: 300;\r\n        font-size: 80px;\r\n        color: #92FF84;\r\n        cursor: pointer;\r\n        display: block; \r\n        margin: 0 auto; \r\n        animation: bounceDown 2s ease-in-out infinite;\r\n    }\r\n<\/style>\r\n\r\n<div class=\"arrow-wrapper\">\r\n    <div class=\"bouncing-arrow js-scroll-arrow\">\r\n        \u2193\r\n    <\/div>\r\n<\/div>\r\n\r\n<script>\r\n    document.addEventListener('DOMContentLoaded', function() {\r\n        \/\/ CORRECTION CL\u00c9 : Utiliser querySelectorAll pour obtenir TOUTES les fl\u00e8ches avec la classe.\r\n        const arrows = document.querySelectorAll('.js-scroll-arrow');\r\n        \r\n        const scrollAmount = 400; \/\/ D\u00e9filement de 400px\r\n\r\n        \/\/ Boucler sur chaque fl\u00e8che trouv\u00e9e et ajouter l'\u00e9v\u00e9nement 'click' \u00e0 chacune.\r\n        arrows.forEach(arrow => {\r\n            arrow.addEventListener('click', function() {\r\n                window.scrollBy({\r\n                    top: scrollAmount, \r\n                    behavior: 'smooth' \r\n                });\r\n            });\r\n        });\r\n    });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b1d46e elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"9b1d46e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cette phase comprend :<br><br>\n\n\u2013 Cr\u00e9ation d\u2019un syst\u00e8me de marque structur\u00e9.<br>\n\u2013 D\u00e9finition des codes premium.<br>\n\u2013 D\u00e9ploiement prioritaire sur les supports cl\u00e9s.<br><br>\n\nLivrable :<br>\nSyst\u00e8me de marque.<br>\nGuidelines.<br>\nCadre d\u2019\u00e9volution.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa1b6d elementor-hidden-mobile elementor-widget__width-initial elementor-widget elementor-widget-image-carousel\" data-id=\"6fa1b6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay_speed&quot;:500,&quot;effect&quot;:&quot;fade&quot;,&quot;speed&quot;:400,&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Studio-3-scaled.webp\" alt=\"Studio-3\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Liberty-Coffee-scaled.webp\" alt=\"Liberty-Coffee\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Studio-5-scaled.webp\" alt=\"Studio-5\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Studio-8-scaled.webp\" alt=\"Studio-8\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Studio-12-scaled.webp\" alt=\"Studio-12\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Studio-11-scaled.webp\" alt=\"Studio-11\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Studio-4-scaled.webp\" alt=\"Studio-4\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Studio-10-scaled.webp\" alt=\"Studio-10\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Studio-9-scaled.webp\" alt=\"Studio-9\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Studio-6-scaled.webp\" alt=\"Studio-6\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Studio-7-scaled.webp\" alt=\"Studio-7\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Studio-1-scaled.webp\" alt=\"Studio-1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Studio-2-scaled.webp\" alt=\"Studio-2\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a8e9c8 elementor-widget__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image-carousel\" data-id=\"0a8e9c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay_speed&quot;:500,&quot;effect&quot;:&quot;fade&quot;,&quot;speed&quot;:400,&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Studio-3-scaled.webp\" alt=\"Studio-3\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Liberty-Coffee-scaled.webp\" alt=\"Liberty-Coffee\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Studio-5-scaled.webp\" alt=\"Studio-5\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Studio-8-scaled.webp\" alt=\"Studio-8\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Studio-12-scaled.webp\" alt=\"Studio-12\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Studio-11-scaled.webp\" alt=\"Studio-11\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Studio-4-scaled.webp\" alt=\"Studio-4\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Studio-10-scaled.webp\" alt=\"Studio-10\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Studio-9-scaled.webp\" alt=\"Studio-9\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Studio-6-scaled.webp\" alt=\"Studio-6\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Studio-7-scaled.webp\" alt=\"Studio-7\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Studio-1-scaled.webp\" alt=\"Studio-1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Studio-2-scaled.webp\" alt=\"Studio-2\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-301394f e-flex e-con-boxed e-con e-child\" data-id=\"301394f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7663c5b e-con-full e-flex e-con e-child\" data-id=\"7663c5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68fdfc7 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"68fdfc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n\nCollaboration. D\u00e9cisions nettes. <br>Ex\u00e9cution ma\u00eetris\u00e9e.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c59d6c e-con-full e-flex e-con e-child\" data-id=\"2c59d6c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5e3154 animated-fast elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e5e3154\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. D\u00e9cider avant de dessiner.\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fe0298 animated-fast elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2fe0298\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Cadrer avant d\u2019amplifier.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e376d78 animated-fast elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e376d78\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Structurer avant d\u2019embellir.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbe3fae animated-fast elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"bbe3fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. \u00c9lever sans diluer.\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72bd485 animated-fast elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"72bd485\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Construire ensemble. Assumer ensuite.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b85de8 elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"1b85de8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n\/* -------------------------------------------------------\r\n   RUBIK LOGOS (3x3) RESPONSIVE pour Elementor (bloc carr\u00e9)\r\n   - Fond invisible\r\n   - S'adapte automatiquement \u00e0 la largeur du widget\/colonne\r\n   - Garde toujours un ratio 1:1 (carr\u00e9)\r\n   ------------------------------------------------------- *\/\r\n\r\n.rubik-board {\r\n  width: 100%;               \/* prend la largeur du widget Elementor *\/\r\n  max-width: 100%;\r\n  aspect-ratio: 1 \/ 1;       \/* carr\u00e9 *\/\r\n  position: relative;\r\n  margin: 0 auto;\r\n  background: transparent;   \/* fond invisible *\/\r\n  overflow: hidden;\r\n}\r\n\r\n\/* fallback vieux navigateurs: si aspect-ratio non support\u00e9 *\/\r\n@supports not (aspect-ratio: 1 \/ 1) {\r\n  .rubik-board::before {\r\n    content: \"\";\r\n    display: block;\r\n    padding-top: 100%;\r\n  }\r\n  .rubik-grid {\r\n    position: absolute;\r\n    inset: 0;\r\n  }\r\n}\r\n\r\n\/* Grille 3x3 *\/\r\n.rubik-grid {\r\n  position: absolute;\r\n  inset: 0;\r\n  display: grid;\r\n  grid-template-columns: repeat(3, 1fr);\r\n  grid-template-rows: repeat(3, 1fr);\r\n\r\n  \/* gap et padding fluides *\/\r\n  gap: clamp(8px, 2.0vw, 18px);\r\n  padding: clamp(10px, 2.4vw, 22px);\r\n  box-sizing: border-box;\r\n\r\n  align-items: center;\r\n  justify-items: center;\r\n}\r\n\r\n.rubik-cell {\r\n  width: 100%;\r\n  height: 100%;\r\n  display: grid;\r\n  place-items: center;\r\n}\r\n\r\n\/* Logos: taille relative \u00e0 la case, donc responsive *\/\r\n.rubik-cell img {\r\n  width: min(82%, 330px);\r\n  height: auto;\r\n  max-height: 82%;\r\n  object-fit: contain;\r\n\r\n  filter: grayscale(100%) invert(1);\r\n  opacity: 0.95;\r\n\r\n  transform: scale(1);\r\n  transition: transform 140ms ease, opacity 140ms ease;\r\n  will-change: transform;\r\n}\r\n\r\n.rubik-cell img:hover {\r\n  transform: scale(1.06);\r\n  opacity: 1;\r\n}\r\n\r\n\/* Pop pendant une rotation *\/\r\n.is-animating .rubik-cell img {\r\n  transition: none;\r\n}\r\n.is-animating .rubik-cell img.pop {\r\n  animation: pop 320ms ease-out;\r\n}\r\n\r\n@keyframes pop {\r\n  0%   { transform: scale(1); }\r\n  45%  { transform: scale(1.12); }\r\n  100% { transform: scale(1); }\r\n}\r\n\r\n\/* Accessibilit\u00e9 *\/\r\n@media (prefers-reduced-motion: reduce) {\r\n  .is-animating .rubik-cell img.pop { animation: none; }\r\n}\r\n<\/style>\r\n\r\n<div class=\"rubik-board\" id=\"rubikBoard\">\r\n  <div class=\"rubik-grid\" id=\"rubikGrid\">\r\n    <div class=\"rubik-cell\" data-cell=\"0\"><\/div>\r\n    <div class=\"rubik-cell\" data-cell=\"1\"><\/div>\r\n    <div class=\"rubik-cell\" data-cell=\"2\"><\/div>\r\n    <div class=\"rubik-cell\" data-cell=\"3\"><\/div>\r\n    <div class=\"rubik-cell\" data-cell=\"4\"><\/div>\r\n    <div class=\"rubik-cell\" data-cell=\"5\"><\/div>\r\n    <div class=\"rubik-cell\" data-cell=\"6\"><\/div>\r\n    <div class=\"rubik-cell\" data-cell=\"7\"><\/div>\r\n    <div class=\"rubik-cell\" data-cell=\"8\"><\/div>\r\n  <\/div>\r\n<\/div>\r\n\r\n<script>\r\n\/* -------------------------------------------------------\r\n   Rubik 3x3: rotation d'une ligne ou colonne + 10e logo \"spare\"\r\n   - Con\u00e7u pour \u00eatre coll\u00e9 dans un widget HTML Elementor\r\n   - Important: IDs uniques si tu utilises plusieurs blocs\r\n     => change \"rubikBoard\" en \"rubikBoard2\", etc.\r\n   ------------------------------------------------------- *\/\r\n\r\n(function () {\r\n  const board = document.getElementById(\"rubikBoard\");\r\n  if (!board) return; \/\/ s\u00e9curit\u00e9 si Elementor charge diff\u00e9remment\r\n\r\n  const cells = Array.from(board.querySelectorAll(\".rubik-cell\"));\r\n\r\n  const logos = [\r\n    { src: \"https:\/\/ya2.design\/wp-content\/uploads\/2025\/06\/CA-scaled.png\",      alt: \"CA\" },\r\n    { src: \"https:\/\/ya2.design\/wp-content\/uploads\/2025\/06\/Compaq-scaled.png\",  alt: \"Compaq\" },\r\n    { src: \"https:\/\/ya2.design\/wp-content\/uploads\/2025\/06\/HP-scaled.png\",      alt: \"HP\" },\r\n    { src: \"https:\/\/ya2.design\/wp-content\/uploads\/2025\/06\/PG-scaled.png\",      alt: \"P&G\" },\r\n    { src: \"https:\/\/ya2.design\/wp-content\/uploads\/2025\/06\/Pfizer-scaled.png\",  alt: \"Pfizer\" },\r\n    { src: \"https:\/\/ya2.design\/wp-content\/uploads\/2025\/06\/Tostitos-scaled.png\",alt: \"Tostitos\" },\r\n    { src: \"https:\/\/ya2.design\/wp-content\/uploads\/2025\/06\/CAF-scaled.png\",     alt: \"CAF\" },\r\n    { src: \"https:\/\/ya2.design\/wp-content\/uploads\/2025\/06\/Cineplex-scaled.png\",alt: \"Cineplex\" },\r\n    { src: \"https:\/\/ya2.design\/wp-content\/uploads\/2025\/06\/PPG-scaled.png\",     alt: \"PPG\" },\r\n    { src: \"https:\/\/ya2.design\/wp-content\/uploads\/2025\/06\/LG-scaled.png\",      alt: \"LG\" }\r\n  ];\r\n\r\n  \/\/ 9 visibles + 1 en r\u00e9serve\r\n  let grid = [0,1,2,3,4,5,6,7,8];\r\n  let spare = 9;\r\n\r\n  function render() {\r\n    cells.forEach((cell, i) => {\r\n      const idx = grid[i];\r\n      \/\/ \u00e9vite de recr\u00e9er l'img si m\u00eame logo (micro-optimisation)\r\n      const existing = cell.querySelector(\"img\");\r\n      if (existing && existing.dataset.idx == String(idx)) return;\r\n\r\n      cell.innerHTML = \"\";\r\n      const img = document.createElement(\"img\");\r\n      img.src = logos[idx].src;\r\n      img.alt = logos[idx].alt;\r\n      img.dataset.idx = String(idx);\r\n      cell.appendChild(img);\r\n    });\r\n  }\r\n\r\n  function rotateRow(row, dir) {\r\n    const base = row * 3;\r\n    const a = base, b = base+1, c = base+2;\r\n\r\n    if (dir === \"right\") {\r\n      const out = grid[c];\r\n      grid[c] = grid[b];\r\n      grid[b] = grid[a];\r\n      grid[a] = spare;\r\n      spare = out;\r\n    } else {\r\n      const out = grid[a];\r\n      grid[a] = grid[b];\r\n      grid[b] = grid[c];\r\n      grid[c] = spare;\r\n      spare = out;\r\n    }\r\n  }\r\n\r\n  function rotateCol(col, dir) {\r\n    const a = col, b = col+3, c = col+6;\r\n\r\n    if (dir === \"down\") {\r\n      const out = grid[c];\r\n      grid[c] = grid[b];\r\n      grid[b] = grid[a];\r\n      grid[a] = spare;\r\n      spare = out;\r\n    } else {\r\n      const out = grid[a];\r\n      grid[a] = grid[b];\r\n      grid[b] = grid[c];\r\n      grid[c] = spare;\r\n      spare = out;\r\n    }\r\n  }\r\n\r\n  function popCells(indices) {\r\n    indices.forEach(i => {\r\n      const img = cells[i].querySelector(\"img\");\r\n      if (!img) return;\r\n      img.classList.remove(\"pop\");\r\n      void img.offsetWidth; \/\/ reflow pour relancer l'anim\r\n      img.classList.add(\"pop\");\r\n    });\r\n  }\r\n\r\n  function step() {\r\n    board.classList.add(\"is-animating\");\r\n\r\n    const mode = Math.random() < 0.5 ? \"row\" : \"col\";\r\n    const index = Math.floor(Math.random() * 3);\r\n\r\n    if (mode === \"row\") {\r\n      const dir = Math.random() < 0.5 ? \"right\" : \"left\";\r\n      rotateRow(index, dir);\r\n      const base = index * 3;\r\n      popCells([base, base+1, base+2]);\r\n    } else {\r\n      const dir = Math.random() < 0.5 ? \"down\" : \"up\";\r\n      rotateCol(index, dir);\r\n      popCells([index, index+3, index+6]);\r\n    }\r\n\r\n    render();\r\n    setTimeout(() => board.classList.remove(\"is-animating\"), 360);\r\n  }\r\n\r\n  render();\r\n\r\n  \/* Vitesse: baisse ce chiffre pour plus rapide *\/\r\n  const intervalMs = 800;\r\n\r\n  \/\/ \u00c9vite de doubler l'interval si Elementor r\u00e9-injecte le widget\r\n  if (board.dataset.rubikInit === \"1\") return;\r\n  board.dataset.rubikInit = \"1\";\r\n\r\n  setInterval(step, intervalMs);\r\n})();\r\n<\/script>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-248930f e-con-full e-flex e-con e-child\" data-id=\"248930f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1f32b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5c1f32b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1536\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2026\/01\/Avatar-YA2-4.jpg\" class=\"attachment-full size-full wp-image-29238\" alt=\"\" srcset=\"https:\/\/ya2.design\/wp-content\/uploads\/2026\/01\/Avatar-YA2-4.jpg 1024w, https:\/\/ya2.design\/wp-content\/uploads\/2026\/01\/Avatar-YA2-4-200x300.jpg 200w, https:\/\/ya2.design\/wp-content\/uploads\/2026\/01\/Avatar-YA2-4-683x1024.jpg 683w, https:\/\/ya2.design\/wp-content\/uploads\/2026\/01\/Avatar-YA2-4-768x1152.jpg 768w, https:\/\/ya2.design\/wp-content\/uploads\/2026\/01\/Avatar-YA2-4-8x12.jpg 8w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f82f8f3 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"f82f8f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Sofiane<\/b> (YA\u00b2)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f8446e elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"8f8446e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategic Brand Designer <br>Creative Partner\u2122<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a1fa3d elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"4a1fa3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">J\u2019accompagne les marques \u00e9tablies<br>\ndans leurs d\u00e9cisions de mont\u00e9e en gamme.<br><br>\n\nJe m\u2019implique dans les choix structurants,<br>\nde la d\u00e9finition de la position<br>\n\u00e0 leur mat\u00e9rialisation coh\u00e9rente.<br><br>\n\nUn engagement strat\u00e9gique dans la dur\u00e9e.<br>\nPas une intervention ponctuelle.<br><br>\n\nLe design rend la position visible.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4990c33 elementor-widget__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-html\" data-id=\"4990c33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n\/* -------------------------------------------------------\r\n   RUBIK LOGOS (3x3) RESPONSIVE - Version Multi-instances\r\n   ------------------------------------------------------- *\/\r\n\r\n.rubik-board {\r\n  width: 100%;\r\n  max-width: 100%;\r\n  aspect-ratio: 1 \/ 1;\r\n  position: relative;\r\n  margin: 0 auto;\r\n  background: transparent;\r\n  overflow: hidden;\r\n}\r\n\r\n@supports not (aspect-ratio: 1 \/ 1) {\r\n  .rubik-board::before {\r\n    content: \"\";\r\n    display: block;\r\n    padding-top: 100%;\r\n  }\r\n  .rubik-grid {\r\n    position: absolute;\r\n    inset: 0;\r\n  }\r\n}\r\n\r\n.rubik-grid {\r\n  position: absolute;\r\n  inset: 0;\r\n  display: grid;\r\n  grid-template-columns: repeat(3, 1fr);\r\n  grid-template-rows: repeat(3, 1fr);\r\n  gap: clamp(8px, 2.0vw, 18px);\r\n  padding: clamp(10px, 2.4vw, 22px);\r\n  box-sizing: border-box;\r\n  align-items: center;\r\n  justify-items: center;\r\n}\r\n\r\n.rubik-cell {\r\n  width: 100%;\r\n  height: 100%;\r\n  display: grid;\r\n  place-items: center;\r\n}\r\n\r\n.rubik-cell img {\r\n  width: min(82%, 330px);\r\n  height: auto;\r\n  max-height: 82%;\r\n  object-fit: contain;\r\n  filter: grayscale(100%) invert(1);\r\n  opacity: 0.95;\r\n  transform: scale(1);\r\n  transition: transform 140ms ease, opacity 140ms ease;\r\n  will-change: transform;\r\n}\r\n\r\n.rubik-cell img:hover {\r\n  transform: scale(1.06);\r\n  opacity: 1;\r\n}\r\n\r\n.is-animating .rubik-cell img {\r\n  transition: none;\r\n}\r\n.is-animating .rubik-cell img.pop {\r\n  animation: rubikPop 320ms ease-out;\r\n}\r\n\r\n@keyframes rubikPop {\r\n  0%   { transform: scale(1); }\r\n  45%  { transform: scale(1.12); }\r\n  100% { transform: scale(1); }\r\n}\r\n\r\n@media (prefers-reduced-motion: reduce) {\r\n  .is-animating .rubik-cell img.pop { animation: none; }\r\n}\r\n<\/style>\r\n\r\n<div class=\"rubik-board js-rubik-container\">\r\n  <div class=\"rubik-grid\">\r\n    <div class=\"rubik-cell\" data-cell=\"0\"><\/div>\r\n    <div class=\"rubik-cell\" data-cell=\"1\"><\/div>\r\n    <div class=\"rubik-cell\" data-cell=\"2\"><\/div>\r\n    <div class=\"rubik-cell\" data-cell=\"3\"><\/div>\r\n    <div class=\"rubik-cell\" data-cell=\"4\"><\/div>\r\n    <div class=\"rubik-cell\" data-cell=\"5\"><\/div>\r\n    <div class=\"rubik-cell\" data-cell=\"6\"><\/div>\r\n    <div class=\"rubik-cell\" data-cell=\"7\"><\/div>\r\n    <div class=\"rubik-cell\" data-cell=\"8\"><\/div>\r\n  <\/div>\r\n<\/div>\r\n\r\n<script>\r\n(function () {\r\n  \/\/ On r\u00e9cup\u00e8re tous les containers qui n'ont pas encore \u00e9t\u00e9 initialis\u00e9s\r\n  const containers = document.querySelectorAll('.js-rubik-container:not([data-rubik-init=\"1\"])');\r\n\r\n  containers.forEach(board => {\r\n    board.dataset.rubikInit = \"1\"; \/\/ Marque comme initialis\u00e9\r\n    const cells = Array.from(board.querySelectorAll(\".rubik-cell\"));\r\n\r\n    const logos = [\r\n      { src: \"https:\/\/ya2.design\/wp-content\/uploads\/2025\/06\/CA-scaled.png\", alt: \"CA\" },\r\n      { src: \"https:\/\/ya2.design\/wp-content\/uploads\/2025\/06\/Compaq-scaled.png\", alt: \"Compaq\" },\r\n      { src: \"https:\/\/ya2.design\/wp-content\/uploads\/2025\/06\/HP-scaled.png\", alt: \"HP\" },\r\n      { src: \"https:\/\/ya2.design\/wp-content\/uploads\/2025\/06\/PG-scaled.png\", alt: \"P&G\" },\r\n      { src: \"https:\/\/ya2.design\/wp-content\/uploads\/2025\/06\/Pfizer-scaled.png\", alt: \"Pfizer\" },\r\n      { src: \"https:\/\/ya2.design\/wp-content\/uploads\/2025\/06\/Tostitos-scaled.png\", alt: \"Tostitos\" },\r\n      { src: \"https:\/\/ya2.design\/wp-content\/uploads\/2025\/06\/CAF-scaled.png\", alt: \"CAF\" },\r\n      { src: \"https:\/\/ya2.design\/wp-content\/uploads\/2025\/06\/Cineplex-scaled.png\", alt: \"Cineplex\" },\r\n      { src: \"https:\/\/ya2.design\/wp-content\/uploads\/2025\/06\/PPG-scaled.png\", alt: \"PPG\" },\r\n      { src: \"https:\/\/ya2.design\/wp-content\/uploads\/2025\/06\/LG-scaled.png\", alt: \"LG\" }\r\n    ];\r\n\r\n    let grid = [0, 1, 2, 3, 4, 5, 6, 7, 8];\r\n    let spare = 9;\r\n\r\n    function render() {\r\n      cells.forEach((cell, i) => {\r\n        const idx = grid[i];\r\n        const existing = cell.querySelector(\"img\");\r\n        if (existing && existing.dataset.idx == String(idx)) return;\r\n\r\n        cell.innerHTML = \"\";\r\n        const img = document.createElement(\"img\");\r\n        img.src = logos[idx].src;\r\n        img.alt = logos[idx].alt;\r\n        img.dataset.idx = String(idx);\r\n        cell.appendChild(img);\r\n      });\r\n    }\r\n\r\n    function rotateRow(row, dir) {\r\n      const base = row * 3;\r\n      const a = base, b = base + 1, c = base + 2;\r\n      const out = (dir === \"right\") ? grid[c] : grid[a];\r\n\r\n      if (dir === \"right\") {\r\n        grid[c] = grid[b]; grid[b] = grid[a]; grid[a] = spare;\r\n      } else {\r\n        grid[a] = grid[b]; grid[b] = grid[c]; grid[c] = spare;\r\n      }\r\n      spare = out;\r\n    }\r\n\r\n    function rotateCol(col, dir) {\r\n      const a = col, b = col + 3, c = col + 6;\r\n      const out = (dir === \"down\") ? grid[c] : grid[a];\r\n\r\n      if (dir === \"down\") {\r\n        grid[c] = grid[b]; grid[b] = grid[a]; grid[a] = spare;\r\n      } else {\r\n        grid[a] = grid[b]; grid[b] = grid[c]; grid[c] = spare;\r\n      }\r\n      spare = out;\r\n    }\r\n\r\n    function popCells(indices) {\r\n      indices.forEach(i => {\r\n        const img = cells[i].querySelector(\"img\");\r\n        if (!img) return;\r\n        img.classList.remove(\"pop\");\r\n        void img.offsetWidth; \r\n        img.classList.add(\"pop\");\r\n      });\r\n    }\r\n\r\n    function step() {\r\n      board.classList.add(\"is-animating\");\r\n      const mode = Math.random() < 0.5 ? \"row\" : \"col\";\r\n      const index = Math.floor(Math.random() * 3);\r\n\r\n      if (mode === \"row\") {\r\n        const dir = Math.random() < 0.5 ? \"right\" : \"left\";\r\n        rotateRow(index, dir);\r\n        popCells([index * 3, index * 3 + 1, index * 3 + 2]);\r\n      } else {\r\n        const dir = Math.random() < 0.5 ? \"down\" : \"up\";\r\n        rotateCol(index, dir);\r\n        popCells([index, index + 3, index + 6]);\r\n      }\r\n\r\n      render();\r\n      setTimeout(() => board.classList.remove(\"is-animating\"), 360);\r\n    }\r\n\r\n    render();\r\n    setInterval(step, 2000); \/\/ Vitesse : 2 secondes entre chaque rotation\r\n  });\r\n})();\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-553ed188 e-con-full e-flex e-con e-parent\" data-id=\"553ed188\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-950e04b e-con-full e-flex e-con e-child\" data-id=\"950e04b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4605796 elementor-widget elementor-widget-html\" data-id=\"4605796\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"branding-marquee-wrapper\" aria-label=\"Bandeau d\u00e9filant : YA\u00b2, premium et livrables\">\r\n  <div class=\"marquee\" role=\"presentation\">\r\n    <div class=\"marquee__track\" id=\"ya2-marquee-track\">\r\n\r\n      <!-- TEXTE SOURCE (TranslatePress le d\u00e9tecte et le traduit) -->\r\n      <span class=\"marquee__content\" id=\"ya2-marquee-source\">\r\n        YA\u00b2 Design \u2022 Creative Partner\u2122 \u2022 Brand Designer \u2022 Direction de marque \u2022 Mont\u00e9e en gamme \u2022 Repositionnement premium \u2022 Territoire \u2022 Pricing \u2022 Valeur per\u00e7ue \u2022 Statut \u2022 Identit\u00e9 visuelle \u2022 Logo \u2022 Site web \u2022 Packaging \u2022 Supports de communication \u2022\r\n      <\/span>\r\n\r\n      <!-- DUPLICAT (auto-rempli par JS pour boucler, aria-hidden pour accessibilit\u00e9) -->\r\n      <span class=\"marquee__content\" id=\"ya2-marquee-clone\" aria-hidden=\"true\"><\/span>\r\n\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n\r\n<style>\r\n\/* IMPORTANT :\r\n   Ne pas importer Google Fonts ici.\r\n   Charge \"Handjet\" globalement (th\u00e8me \/ Elementor Custom Fonts).\r\n*\/\r\n.branding-marquee-wrapper{\r\n  font-family: 'Handjet', system-ui, sans-serif !important;\r\n  font-weight: 200;\r\n  text-transform: uppercase;\r\n  color: #fff;\r\n  background: #000;\r\n  padding: 18px 0;\r\n  width: 100vw;\r\n  position: relative;\r\n  left: 50%;\r\n  margin-left: -50vw;\r\n  overflow: hidden;\r\n  box-sizing: border-box;\r\n}\r\n\r\n.marquee{ overflow: hidden; }\r\n\r\n.marquee__track{\r\n  display: flex;\r\n  width: max-content;\r\n  will-change: transform;\r\n  transform: translate3d(0,0,0);\r\n  animation: ya2-marquee 42s linear infinite;\r\n}\r\n\r\n.marquee__content{\r\n  display: inline-flex;\r\n  align-items: center;\r\n  white-space: nowrap;\r\n  padding-right: 72px;\r\n  font-size: clamp(1.8rem, 3.6vw, 2.6rem);\r\n  letter-spacing: 0.06em;\r\n}\r\n\r\n@keyframes ya2-marquee{\r\n  from{ transform: translateX(0); }\r\n  to{ transform: translateX(-50%); }\r\n}\r\n\r\n@media (max-width:600px){\r\n  .marquee__track{ animation-duration: 34s; }\r\n  .marquee__content{ font-size: 2.1rem !important; }\r\n}\r\n\r\n@media (prefers-reduced-motion: reduce){\r\n  .marquee__track{ animation: none; transform: none; }\r\n}\r\n<\/style>\r\n\r\n<script>\r\n(function(){\r\n  const src   = document.getElementById('ya2-marquee-source');\r\n  const clone = document.getElementById('ya2-marquee-clone');\r\n  const track = document.getElementById('ya2-marquee-track');\r\n  if(!src || !clone || !track) return;\r\n\r\n  const prefersReduced = window.matchMedia && window.matchMedia('(prefers-reduced-motion: reduce)').matches;\r\n  if(prefersReduced) return;\r\n\r\n  let observer;\r\n  let scheduled = false;\r\n\r\n  \/\/ Normalise le texte et garantit une fin propre \" \u2022\"\r\n  function normalizeText(t){\r\n    const txt = String(t || '').replace(\/\\s+\/g,' ').trim();\r\n    if(!txt) return '';\r\n    return txt.replace(\/\\s*\u2022\\s*$\/,'').trim() + ' \u2022';\r\n  }\r\n\r\n  \/\/ Respect strict : r\u00e9p\u00e9t\u00e9 2 fois (source + clone)\r\n  function build(){\r\n    scheduled = false;\r\n\r\n    const txt = normalizeText(src.textContent);\r\n    if(!txt){\r\n      clone.textContent = '';\r\n      return;\r\n    }\r\n\r\n    \/\/ Pas de rebuild si inchang\u00e9\r\n    if(clone.getAttribute('data-last') === txt) return;\r\n    clone.setAttribute('data-last', txt);\r\n\r\n    \/\/ Pause observer pendant l'\u00e9criture du clone\r\n    if(observer) observer.disconnect();\r\n\r\n    clone.textContent = txt;\r\n\r\n    requestAnimationFrame(function(){\r\n      if(observer) observer.observe(src, { childList:true, characterData:true, subtree:true });\r\n    });\r\n  }\r\n\r\n  function scheduleBuild(){\r\n    if(scheduled) return;\r\n    scheduled = true;\r\n    setTimeout(build, 150);\r\n  }\r\n\r\n  \/\/ Au chargement\r\n  if(document.readyState === 'loading'){\r\n    document.addEventListener('DOMContentLoaded', build, { once:true });\r\n  } else {\r\n    build();\r\n  }\r\n\r\n  \/\/ Si TranslatePress modifie le texte\r\n  observer = new MutationObserver(scheduleBuild);\r\n  observer.observe(src, { childList:true, characterData:true, subtree:true });\r\n\r\n  \/\/ Resize : on rebuild sans d\u00e9passer 2x\r\n  let resizeTimer;\r\n  window.addEventListener('resize', function(){\r\n    clearTimeout(resizeTimer);\r\n    resizeTimer = setTimeout(build, 200);\r\n  }, { passive:true });\r\n})();\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56afeeb e-flex e-con-boxed e-con e-child\" data-id=\"56afeeb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6c84e0c e-con-full e-flex e-con e-child\" data-id=\"6c84e0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cc6ec4 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"2cc6ec4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Premium Shift\u2122<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76d98f9 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"76d98f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La m\u00e9thode de mont\u00e9e en gamme YA\u00b2<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea745b elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"7ea745b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une marque peut avoir un bon produit<br>\net une traction r\u00e9elle.<br>\nSi la cat\u00e9gorie per\u00e7ue reste basse,<br>\nle prix plafonne et la marge stagne.<br><br>\n\n<b>Premium Shift\u2122<\/b> clarifie la cat\u00e9gorie,<br>\nrenforce la l\u00e9gitimit\u00e9 prix<br>\net aligne territoire, image et pricing<br>\npour installer un statut r\u00e9f\u00e9rent.<br><br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42f5918 e-con-full e-flex e-con e-child\" data-id=\"42f5918\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22923ba elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"22923ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment la mont\u00e9e en gamme se structure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-287f26e elementor-widget-mobile__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"287f26e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">On d\u00e9cide. On mat\u00e9rialise. <br>On installe.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48c1ffe elementor-widget-mobile__width-auto elementor-widget elementor-widget-html\" data-id=\"48c1ffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n    \/* D\u00c9FINITION DE L'ANIMATION DE REBOND *\/\r\n    @keyframes bounceDown {\r\n        0%, 20%, 50%, 80%, 100% {\r\n            transform: translateY(0);\r\n        }\r\n        40% {\r\n            transform: translateY(20px);\r\n        }\r\n        60% {\r\n            transform: translateY(10px);\r\n        }\r\n    }\r\n\r\n    \/* Styles du conteneur (pour la marge et le centrage) *\/\r\n    .arrow-wrapper {\r\n        width: 100px; \r\n        margin: 20px auto 0; \r\n        text-align: center; \r\n        padding: 0;\r\n    }\r\n\r\n    \/* Styles de la fl\u00e8che - (la classe 'bouncing-arrow' g\u00e8re le style et l'animation) *\/\r\n    .bouncing-arrow {\r\n        font-family: 'Space Grotesk', sans-serif;\r\n        font-weight: 300;\r\n        font-size: 80px;\r\n        color: #92FF84;\r\n        cursor: pointer;\r\n        display: block; \r\n        margin: 0 auto; \r\n        animation: bounceDown 2s ease-in-out infinite;\r\n    }\r\n<\/style>\r\n\r\n<div class=\"arrow-wrapper\">\r\n    <div class=\"bouncing-arrow js-scroll-arrow\">\r\n        \u2193\r\n    <\/div>\r\n<\/div>\r\n\r\n<script>\r\n    document.addEventListener('DOMContentLoaded', function() {\r\n        \/\/ CORRECTION CL\u00c9 : Utiliser querySelectorAll pour obtenir TOUTES les fl\u00e8ches avec la classe.\r\n        const arrows = document.querySelectorAll('.js-scroll-arrow');\r\n        \r\n        const scrollAmount = 400; \/\/ D\u00e9filement de 400px\r\n\r\n        \/\/ Boucler sur chaque fl\u00e8che trouv\u00e9e et ajouter l'\u00e9v\u00e9nement 'click' \u00e0 chacune.\r\n        arrows.forEach(arrow => {\r\n            arrow.addEventListener('click', function() {\r\n                window.scrollBy({\r\n                    top: scrollAmount, \r\n                    behavior: 'smooth' \r\n                });\r\n            });\r\n        });\r\n    });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-212bd14 e-con-full e-flex e-con e-child\" data-id=\"212bd14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36de76c elementor-widget elementor-widget-heading\" data-id=\"36de76c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Diagnostiquer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc84df5 elementor-widget elementor-widget-text-editor\" data-id=\"cc84df5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPerception, concurrence, plafond premium.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1a132b e-con-full e-flex e-con e-child\" data-id=\"b1a132b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47d89b3 elementor-widget elementor-widget-heading\" data-id=\"47d89b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Red\u00e9finir<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c499ee4 elementor-widget elementor-widget-text-editor\" data-id=\"c499ee4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTerritoire, cat\u00e9gorie, hi\u00e9rarchie d\u2019offre.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12f1f7d e-con-full e-flex e-con e-child\" data-id=\"12f1f7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f88384 elementor-widget elementor-widget-heading\" data-id=\"2f88384\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Structurer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f12e179 elementor-widget elementor-widget-text-editor\" data-id=\"f12e179\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tR\u00e8gles, codes, coh\u00e9rence.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c385c3f e-con-full e-flex e-con e-child\" data-id=\"c385c3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb2fae1 elementor-widget elementor-widget-heading\" data-id=\"cb2fae1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Mat\u00e9rialiser<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e59f323 elementor-widget elementor-widget-text-editor\" data-id=\"e59f323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIdentit\u00e9, langage, exp\u00e9rience.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-696a19d e-con-full e-flex e-con e-child\" data-id=\"696a19d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282b32c elementor-widget elementor-widget-heading\" data-id=\"282b32c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Installer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f7cc97 elementor-widget elementor-widget-text-editor\" data-id=\"6f7cc97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e9ploiement, adoption, continuit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b20d45 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"6b20d45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Choisir le bon niveau d\u2019engagement :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2db06a elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"d2db06a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/ya2.design\/offres\">\u2192 Acc\u00e9der aux offres<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdcf8fe e-con-full e-flex e-con e-child\" data-id=\"fdcf8fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37ec5b6 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"37ec5b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/12\/Glass-Geometries-Dark.webm\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14016ee elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"14016ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment <br>la mont\u00e9e en gamme <br>se structure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69f4f75 elementor-widget-mobile__width-initial elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"69f4f75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">On d\u00e9cide. On mat\u00e9rialise. On installe.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81707bd e-con-full e-flex e-con e-child\" data-id=\"81707bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d67bef elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"7d67bef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Choisir le bon niveau d\u2019engagement :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d01bfa5 elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"d01bfa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/ya2.design\/offres\">\u2192 Acc\u00e9der aux offres<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91a617a e-flex e-con-boxed e-con e-parent\" data-id=\"91a617a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28fe2015 e-con-full e-flex e-con e-child\" data-id=\"28fe2015\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4242ddee elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"4242ddee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La simplicit\u00e9  comme statut.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65096dca e-con-full e-flex e-con e-child\" data-id=\"65096dca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-755e7c53 elementor-widget-mobile__width-initial elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"755e7c53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUne marque premium ne s\u2019ajoute pas.<br>\nElle se clarifie.<br><br>\n\nLa simplicit\u00e9 n\u2019est pas un effet.<br>\nC\u2019est une coh\u00e9rence ma\u00eetris\u00e9e.<br><br>\n\nRetirer le superflu renforce la position.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-136f9be5 e-con-full e-flex e-con e-child\" data-id=\"136f9be5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84540a0 elementor-widget__width-initial elementor-widget elementor-widget-image-carousel\" data-id=\"84540a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay_speed&quot;:500,&quot;effect&quot;:&quot;fade&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/07\/Vol.png\" alt=\"Vol\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/07\/Blitz.png\" alt=\"Blitz\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/07\/Oggie.png\" alt=\"Oggie\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/07\/Haris.png\" alt=\"Haris\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/07\/Uppercut.png\" alt=\"Uppercut\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/07\/Evo.png\" alt=\"Evo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/07\/Desert-foxes.png\" alt=\"Desert foxes\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/07\/Emblem.png\" alt=\"Emblem\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/07\/MS.png\" alt=\"MS\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/07\/nocchi.png\" alt=\"nocchi\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/07\/target.png\" alt=\"target\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/07\/BBQ.png\" alt=\"BBQ\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/07\/DDS.png\" alt=\"DDS\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4213bf1a e-flex e-con-boxed e-con e-parent\" data-id=\"4213bf1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9c6ed56 e-con-full e-flex e-con e-child\" data-id=\"9c6ed56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0f8e86 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"b0f8e86\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/07\/Feel-Identity-Rose.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2acaa2 e-con-full e-flex e-con e-child\" data-id=\"c2acaa2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9107a48 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"9107a48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Installer <br>une marque r\u00e9f\u00e9rente.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c43f6e elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3c43f6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUne marque premium n\u2019essaie pas de s\u00e9duire.<br>\nElle impose sa cat\u00e9gorie.<br><br>\n\nLa d\u00e9sirabilit\u00e9 suit le statut.<br>\nLe statut suit la coh\u00e9rence.<br><br>\n\nUne identit\u00e9 n\u2019est pas un projet ponctuel.<br>\nC\u2019est une d\u00e9cision strat\u00e9gique durable.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-127a5d4f e-flex e-con-boxed e-con e-parent\" data-id=\"127a5d4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7de8301 e-con-full e-flex e-con e-child\" data-id=\"7de8301\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-576105c elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"576105c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Surprendre,  <br> avec justesse.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c6fe4 elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f7c6fe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tL\u2019audace sert le positionnement.<br>\nElle ne le masque pas.<br><br>\n\nChaque choix affirme une intention.<br>\nRien n\u2019est d\u00e9coratif.<br><br>\n\nUn langage singulier rend la position visible.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e7e86f3 e-con-full e-flex e-con e-child\" data-id=\"3e7e86f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fec103 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"2fec103\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/11\/Blitz-Character-1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1709a5e e-flex e-con-boxed e-con e-parent\" data-id=\"1709a5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c95d3bd e-con-full e-flex e-con e-child\" data-id=\"c95d3bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2897ad7 elementor-widget elementor-widget-video\" data-id=\"2897ad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2025\/07\/3D-Abstract.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fef573 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4fef573\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"2500\" src=\"https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Premium-Shift.webp\" class=\"attachment-full size-full wp-image-33872\" alt=\"\" srcset=\"https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Premium-Shift.webp 2500w, https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Premium-Shift-300x300.webp 300w, https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Premium-Shift-1024x1024.webp 1024w, https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Premium-Shift-150x150.webp 150w, https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Premium-Shift-768x768.webp 768w, https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Premium-Shift-1536x1536.webp 1536w, https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Premium-Shift-2048x2048.webp 2048w, https:\/\/ya2.design\/wp-content\/uploads\/2026\/03\/Premium-Shift-12x12.webp 12w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1187c61 e-con-full e-flex e-con e-child\" data-id=\"1187c61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eaa8ba5 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"eaa8ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><b>Premium Shift<\/b>\u2122<b><br><\/b><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8f9397 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d8f9397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLa mont\u00e9e en gamme ne repose pas sur un changement d\u2019image.<br>\nElle repose sur une clarification strat\u00e9gique.<br><br>\n\nAligner positionnement, territoire et pricing<br>\npour que la valeur per\u00e7ue refl\u00e8te enfin la valeur r\u00e9elle.<br><br>\n\nL\u2019objectif n\u2019est pas d\u2019en faire plus.<br>\nC\u2019est d\u2019installer une position durable et l\u00e9gitime.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-614a5ca e-con-full e-flex e-con e-child\" data-id=\"614a5ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff8c347 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"ff8c347\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pr\u00eat \u00e0 structurer <br>votre mont\u00e9e en gamme ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8728337 elementor-widget__width-initial elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"8728337\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ya2.design\/contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Planifier un \u00e9change strat\u00e9gique<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/ya2.design\/wp-content\/uploads\/2025\/04\/glass-cards.mp4 Avant l\u2019image, il y a le positionnement. Premium Shift&#x2122; structure la mont\u00e9e en gamme et aligne perception, territoire et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_eb_attr":"","site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-31593","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ya2.design\/en\/wp-json\/wp\/v2\/pages\/31593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ya2.design\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ya2.design\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ya2.design\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ya2.design\/en\/wp-json\/wp\/v2\/comments?post=31593"}],"version-history":[{"count":701,"href":"https:\/\/ya2.design\/en\/wp-json\/wp\/v2\/pages\/31593\/revisions"}],"predecessor-version":[{"id":33875,"href":"https:\/\/ya2.design\/en\/wp-json\/wp\/v2\/pages\/31593\/revisions\/33875"}],"wp:attachment":[{"href":"https:\/\/ya2.design\/en\/wp-json\/wp\/v2\/media?parent=31593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}