SKINNY GONZALES / MUSICIAN
SKINNY GONZALES / Identity
In order to be successful, a brand identity has to tell a story and communicate its owner's personality. In the case of Skinny Gonzales, these two key elements are met. The French rapper got his stage name by combining his Spanish origins with his body shape. On a humorous note, the logo design had to allude to his previous profession as a funeral home worker. We also decided to use a vibrant colors palette to highlight his cheerful personality and dynamism.