Oggie,
an urban coffee shop with a bold, gangsta-cartoon aesthetic.
OGGIE came in with the ambition of not being just another coffee shop concept, but a true urban vibe. Our mission was to create a brand identity and packaging capable of carrying the energy of the street while remaining playful and accessible.
The challenge: develop a visual system that could be easily applied from digital to storefronts, including merchandising.
Generous, straightforward, no frills.
Every drink and every ice cream embodies the Oggie spirit: generous, straightforward, no frills. The experience lives in the details — from the iconic cup with bold colors to recipes that blend simple pleasure with a strong character.
More than consumption, it’s a way to show who you are and what you stand for.
The challenge: earning a place on the street.
For OGGIE, we created a bold identity — somewhere between streetwear and offbeat humor.
Un logo fort, une typographie affirmée, et une cohérence totale du packaging aux uniformes.
Hoodies, caps, and accessories are not just graphic supports; they turn the brand into a true sign of recognition.
Wearing OGGIE means expressing an identity and joining a community that values authenticity, fun, and attitude.
The city
becomes the stage.
From façades to billboards, messages hit hard with irony and visual impact. Between punchlines, offbeat slogans, and bold graphics, every surface grabs attention and leaves a mark.
Communication breaks free from traditional advertising to become a true act of presence in the urban space.
Oggie becomes a place of belonging, where consumption goes hand in hand with experience.
The coffee shop is designed as a club — a place where you don’t just come for a coffee, but to experience a vibe.
Black walls, bold typography, street graphic codes: the interior breathes the energy of popular culture, reinterpreted with a strong sense of graphic detail.
Oggie is not just a brand: it is a culture expressed through collaborations, visual nods, and iconic objects. The iconography twists the codes of luxury, rap, and cartoon culture to build an offbeat yet coherent universe.
This approach transforms Oggie into a lifestyle brand, driven by attitude more than by product.
From bags to menus, every element extends the visual universe with consistency. The packaging speaks loud and clear, with a bold style rooted in street art and hip-hop aesthetics.
These assets create a continuity that makes Oggie instantly recognizable and memorable, wherever it appears.
From bags to menus, every element extends the visual universe with consistency. The packaging speaks loud and clear, with a bold style rooted in street art and hip-hop aesthetics.
These assets create a continuity that makes Oggie instantly recognizable and memorable, wherever it appears.
